Event Overview

Boehringer Ingelheim will re-launch two respiratory products In the 1st Internal Cycle Meeting among ten Medical Representatives to stimulate and raise their zealousness with the brands, The 1st Internal Cycle Meeting will require a theme and to be held in a five star venue for two days along with invited speakers and medical professionals of the healthcare industry.

Challenge

To achieve an effective campaign that will promote enthusiasm and significance of the brands to the medical representatives.

Creative Rendition

Breathing used to be Simple (tangled elephant trunk)

The slogan “Breathing used to be Simple”, take away “used to be” will be “Breathing Simple” signifies breathing disorder caused by Chronic obstructive pulmonary disease (COPD) and through the respiratory products such as Spiriva and Alovent (Atrovent Comp) it control symptoms of chronic obstructive pulmonary disease (COPD) by relaxing your airways and keeping them open. COPD includes chronic bronchitis, emphysema, or both.

The tangled elephant trunk visual – illustrates the effects of COPD through breathing disorders.