About us

About us

At Trinity Advisory, our values are at the core of everything we do. We’re not just here to crunch numbers – we’re here to support trade-based businesses in building stronger, more sustainable futures. As Tradie Business Owner Specialists, we take the time to understand what drives you, tailoring our advice to help you achieve your goals.

We know that running a trade-based business is demanding, and it’s easy to get stuck in the day-to-day grind. That’s why we’re here to provide more than just financial expertise – we’re here to offer genuine support and practical solutions that make a real difference.

Our ethos is simple: build meaningful relationships, act with integrity, and always strive for better outcomes for our clients and our team.  

It’s these principles that form the foundation of our values, guiding how we approach every client, every challenge, and every opportunity.  

Our Core Values

Go Above and Beyond

We aim to deliver more than expected, always pushing for the best results for our clients. 

Foster Positive Relationships

We believe in kindness, respect, and honest communication. 

Take Responsibility

We own our work, celebrate wins, and learn from challenges to keep improving. 

Work as a Team

Collaboration is key. Together, we achieve better outcomes.

Keep Growing

We’re committed to learning and improving, so we can keep delivering better solutions for our clients.  

Give Back

Supporting our community is part of who we are.  

About us

At Trinity Advisory, our values are at the core of everything we do. We’re not just here to crunch numbers – we’re here to support trade-based businesses in building stronger, more sustainable futures. As Tradie Business Owner Specialists, we take the time to understand what drives you, tailoring our advice to help you achieve your goals.

We know that running a trade-based business is demanding, and it’s easy to get stuck in the day-to-day grind. That’s why we’re here to provide more than just financial expertise – we’re here to offer genuine support and practical solutions that make a real difference.

Our ethos is simple: build meaningful relationships, act with integrity, and always strive for better outcomes for our clients and our team.  

It’s these principles that form the foundation of our values, guiding how we approach every client, every challenge, and every opportunity.  

Our Core Values

Go Above and Beyond

We aim to deliver more than expected, always pushing for the best results for our clients. 

Foster Positive Relationships

We believe in kindness, respect, and honest communication. 

Take Responsibility

We own our work, celebrate wins, and learn from challenges to keep improving. 

Work as a Team

Collaboration is key. Together, we achieve better outcomes.

Keep Growing

We’re committed to learning and improving, so we can keep delivering better solutions for our clients.  

Give Back

Supporting our community is part of who we are.  

2011: Established in Cairns

Trinity Advisory - formerly Trinity Accountants - was established in Cairns in 2011 by Rod and Sue Sherrington, a family passionate about supporting local, trade-based businesses. After working in high-level corporate roles overseas, Rod returned to his hometown to create a business dedicated to helping small business owners navigate the challenges of running and growing their companies.  

Over the years, Trinity Advisory has grown from a small startup with a team of 5 to a thriving business with over 25 employees. Despite our growth, we’ve stayed true to our roots as a family-owned and operated firm, working exclusively with trade-based businesses like builders, plumbers, and electricians.  

2019-2020: Award And Expansion

In 2019, we were named Xero Partner of the Year for Queensland.

Trinity Advisory expanded to the Sunshine Coast in 2020, proudly continuing as a family-owned and operated business. Since then, we’ve grown from a small team of 3 to 15, working exclusively with locally owned and operated trade-based businesses. In addition to Accounting & Advisory Services, we’ve brought our unique Business Coaching with Numbers approach to the Sunshine Coast, helping our clients build stronger, more profitable businesses.

2021: Award Winning Recognition

In 2021, we were proud to be named Winners of the Regional/Suburban Accounting Firm of the Year and finalists in the Sunshine Coast Business Awards for Professional Services.

2023:People’s Choice
Winner

We were also recognised as the ‘People’s Choice Winner’ for Australia in the Xero Awards FY23, a testament to the impact we’ve made in the Cairns community and the value we bring to small businesses.

Helping Trade Businesses Succeed

Our Sunshine Coast team is united by the same ethos: to always strive for excellence while helping trade-based businesses grow, streamline their operations, and achieve their goals. Whether you’re a builder, plumber, or electrician, we’re here to deliver tailored advice and support that makes a real difference.

2011: Established in Cairns

Trinity Advisory - formerly Trinity Accountants - was established in Cairns in 2011 by Rod and Sue Sherrington, a family passionate about supporting local, trade-based businesses. After working in high-level corporate roles overseas, Rod returned to his hometown to create a business dedicated to helping small business owners navigate the challenges of running and growing their companies.  

Over the years, Trinity Advisory has grown from a small startup with a team of 5 to a thriving business with over 25 employees. Despite our growth, we’ve stayed true to our roots as a family-owned and operated firm, working exclusively with trade-based businesses like builders, plumbers, and electricians.  

2021: Award Winning Recognition

In 2021, we were proud to be named Winners of the Regional/Suburban Accounting Firm of the Year and finalists in the Sunshine Coast Business Awards for Professional Services.

Helping Trade Businesses Succeed

Our Sunshine Coast team is united by the same ethos: to always strive for excellence while helping trade-based businesses grow, streamline their operations, and achieve their goals. Whether you’re a builder, plumber, or electrician, we’re here to deliver tailored advice and support that makes a real difference.

We’re here to help you take your business to the next level with advice, support, and strategies tailored to your needs. Let’s build something great together.

2019-2020: Award And Expansion

In 2019, we were named Xero Partner of the Year for Queensland.

Trinity Advisory expanded to the Sunshine Coast in 2020, proudly continuing as a family-owned and operated business. Since then, we’ve grown from a small team of 3 to 15, working exclusively with locally owned and operated trade-based businesses. In addition to Accounting & Advisory Services, we’ve brought our unique Business Coaching with Numbers approach to the Sunshine Coast, helping our clients build stronger, more profitable businesses.

2023:People’s Choice Winner

We were also recognised as the ‘People’s Choice Winner’ for Australia in the Xero Awards FY23, a testament to the impact we’ve made in the Cairns community and the value we bring to small businesses.

If you're ready to take your business to the next level, then contact Trinity Advisory today.

Book A Strategy Call

If you're ready to experience great, then
contact Trinity Advisory today.

Get in touch today.

Contact our team of Accountants,
Business Advisors and Coaches today.
We can't wait to hear from you.

Cairns Office

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Sunshine Coast Office

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If you're ready to experience great, then
contact Trinity Advisory today.

Get in touch today.

Contact our team of Accountants,
Business Advisors and Coaches today.
We can't wait to hear from you.

Cairns Office

Facebook Map-marked-alt Linkedin Instagram

Sunshine Coast Office

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