Our team of experienced accountants, advisors, and coaches is passionate about helping trade-based businesses succeed. From seasoned professionals to innovative thinkers, we bring decades of expertise and a fresh perspective to every challenge.
We believe great accountants aren’t just good with numbers - they’re good with people. That’s why we focus on building lasting relationships with our clients, understanding their goals, and working together to achieve them.
Rod
Managing Director
Rod Sherrington is the Co-Founder and Managing Director of Trinity Advisory, where he combines decades of global finance experience with a passion for helping small business owners succeed. His diverse career has included senior roles in investment banking in London, commercial property development, and entrepreneurial ventures across multiple industries.
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Since launching Trinity Advisory in 2011 alongside his wife Sue, Rod has been on a mission to provide clients with more than just tax advice. Under his leadership, Trinity has become a trusted partner in business, offering CFO-level insights and real-world coaching tailored to trade-based businesses. His philosophy of "Coaching with Numbers" has earned the firm accolades, including Xero Partner of the Year (QLD) and Best Regional Firm at the Australian Accounting Awards.
Rod’s hands-on approach and ability to "walk the talk" makes him a sought-after mentor for business owners who want to improve not just their businesses, but their lives.
Sue
Office Manager
Sue is the backbone of Trinity Advisory. She helped start the business with Rod 15 years ago and has been keeping the wheels turning ever since. With a background in bookkeeping and years running her own business, Sue brings a sharp eye for detail and a deep understanding of what it takes to support both a team and its clients. Before Trinity, she honed her people skills as a retail manager, where she learned just how powerful great customer service can be.
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Sue is also the heart of the office – always up for a laugh, quick with a story, and the first one on the dance floor. Outside of work, you'll find her horse riding, catching up with friends, or planning the next social event. Her energy and warmth are a big part of what makes Trinity feel like family.
Josh
CFO
Josh Sherrington is a trusted financial advisor helping small business owners gain clarity, improve cash flow, and drive long-term growth. With a Bachelor of Laws & Business (Accounting), CDEC registration, and nearing CPA completion, he combines expertise with a passion for problem-solving.
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Specializing in small business advisory and CFO reporting, Josh helps businesses understand their financial position, manage cash flow effectively, and maximize profitability. He’s helped clients double revenue by refining their niche and pricing strategies, proving that the right financial insights can transform a business.
Josh stays up to date through industry webinars and continuous learning. He believes profit doesn’t equal cash flow and that paying tax means a business is growing—what matters is being structured efficiently.
Outside of work, he enjoys spending time with his dog, girlfriend, and friends, plus hobbies like photography, swimming, and binge-watching TV. His motivation? Making a real difference in both business and life.
Mark
Systems Manager
Mark Nixey is the architect of automation at Trinity Advisory, dedicated to streamlining processes so the team can focus on delivering real value to clients. With over 15 years of experience in technology-driven solutions and a background in business systems, change management, and Microsoft technologies, Mark has transformed internal operations, client business analysis reports, and workflow automation.
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A Prosci-certified Change Manager and Microsoft Certified Trainer, Mark has worked with industry giants like BHP, Virgin Airways, and BDO, implementing cutting-edge digital solutions. At Trinity, his expertise in SharePoint, Power Platform, and automation tools ensures that complex tasks are handled seamlessly, saving time and increasing efficiency.
Colleagues would say he’s always ready to help, constantly finding ways to optimize systems, and—importantly—the only one who remembers to empty the bin every day.
When he’s not refining processes, Mark enjoys exploring the world, hiking, great music, and a well-crafted gin. He also has a knack for accents and, surprisingly, a soft spot for romantic comedies.
Joshua
Head of Advisory
Joshua is a trusted advisor passionate about helping small business owners gain financial clarity and build profitable, sustainable businesses. A Chartered Accountant (CAANZ) with a Bachelor of Commerce (Accounting & Finance) from UQ, Joshua specialises in trades-based businesses, guiding them through the transition from working “on the tools” to becoming strategic business owners.
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He helps businesses analyse performance, implement systems, and refine pricing models to eliminate inefficiencies and boost profitability. His expertise has helped clients recover lost revenue, restructure operations, and reduce working hours—all while increasing profits.
His Approach in Three Words:
Insightful – Identifying key areas for growth and improvement.
Actionable – Providing practical steps that drive real change.
Joshua believes business success isn’t about quick fixes—it’s about strategic planning and continuous improvement. He stays up to date with tax law changes, business training, and industry insights, ensuring clients always receive the most relevant advice.
Outside of work, Joshua and his fiancé are devoted Border Collie owners, often spending weekends at creeks or the beach. His motivation? Helping business owners understand their numbers so well that they can implement strategies to win back their time and life.
Andrea
Senior Advisor
Andrea is a strategic problem-solver who blends a love for numbers with a passion for business growth. With a Bachelor’s in Accounting from Hungary and a Master’s in Accounting from Australia, she brings a global perspective and firsthand experience in running a business, giving her deep insight into the challenges small business owners face.
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Andrea specializes in helping small and medium-sized businesses—especially NDIS service providers—improve productivity, manage cash flow, and scale sustainably. She works closely with clients to optimise staffing, streamline operations, and build financial strategies that create stability and long-term success.
Her Approach in Three Words:
Strategic – Every decision should be backed by data and planning.
Practical – Advice that works in the real world, not just on paper.
Supportive – Helping business owners feel confident and in control.
Andrea believes cash flow is king—a strong profit and loss statement means nothing if the cash isn’t flowing. She helps businesses track and manage finances effectively, so they can grow sustainably instead of running on hope.
Outside of work, Andrea enjoys creative crafts, a bit of pampering, and unwinding with an Aperol Spritz. Her motivation? Seeing small business owners go from overwhelmed to thriving, knowing she’s made a real impact on their journey.
Richard
Senior Advisor
With over 15 years of experience as an accountant and five years as an advisor, Richard brings deep financial expertise and a passion for helping small business owners thrive. Originally from Africa, he grew up understanding the importance of knowing your numbers, which led him to earn a Bachelor of Commerce in Accounting and become a CPA.
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Richard specializes in helping business owners recognize their true value and gain the confidence to price and sell their services effectively. He understands that cash flow challenges are always around the corner, so he works closely with clients to plan ahead, build financial resilience, and create sustainable growth.
At Trinity Advisory, Richard has seen firsthand how hard small business owners work, and he’s committed to ensuring they get rewarded for their efforts. His approach is built on genuine relationships—meeting clients regularly, offering strategic insights, and even welcoming them into his home for a meal. He firmly believes that “knowledge is power” and that smart financial decisions can transform not just businesses, but lives.
Outside of work, Richard enjoys spending time with family, playing and watching sports, and taking walks on the beach. His ultimate motivation? Helping clients succeed in their dreams and build a better future for their families.
Conor
Senior Advisor
Conor Saran is more than just a numbers expert—he’s a strategic partner who helps small business owners transform the way they work. With a Bachelor of Business (Economics), a Bachelor of Commerce (Accounting), and nearly completed CPA certification, Conor brings a deep understanding of financial strategy and a passion for helping trades, builders, and mechanics increase profitability and regain control over their time.
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Inspired by Trinity Advisory’s approach to storytelling through numbers, Conor specializes in pricing strategies, profitability models, and business efficiency. He knows that not all revenue is good revenue, and he works closely with clients to refine their pricing, ensuring sustainable growth without unnecessary stress. His success stories speak for themselves—he has helped business owners go from working seven days a week to just four, transitioning them from working on the tools to working on their business instead.
Conor stays ahead of industry trends through continuous education, professional memberships, and conferences, ensuring his advice is always relevant, practical, and impactful. He believes that accountants aren’t just number crunchers—they’re key partners in business growth.
When he’s not helping businesses succeed, you’ll find Conor hiking mountains, freediving, or riding his motorbike—seeking adventure both in and outside the office. His personal "why"? Seeing business owners get their life back fuels his passion to go above and beyond.
Tony
Senior Advisory
With decades of experience in tax advisory, SMSF establishment, and business strategy, Tony Perez is a trusted advisor who helps business owners navigate financial complexities and build long-term success. Holding a Bachelor of Commerce (Accounting) and an MBA from Bond University, Tony is also a Fellow of the Institute of Public Accountants (FIPA) and a Registered Tax Agent.
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Tony understands that small business owners excel at their craft but often struggle with the financial side. His expertise helps them avoid overwhelm, regain control, and refocus on their passion. Whether it's tax planning, structuring, or guiding tough financial decisions, he’s committed to providing honest, practical advice that makes a real impact.
His approach is genuine, caring, and focused on accountability, ensuring business owners feel supported while staying on track toward their goals.
A lifelong learner, Tony stays ahead of tax law changes, ATO rulings, and strategic business trends while also mentoring the Trinity team. His motivation? Walking alongside business owners—celebrating their wins and guiding them through challenges—because true advisory is about more than just numbers.
Outside of work, Tony enjoys spending time with his kids and making the most of family life.
Farida
Bookkeeping Team Leader
Farida Raines is passionate about bringing order to financial chaos and helping business owners feel in control of their numbers. With a Cert IV in Accounting & Bookkeeping and over a decade of hands-on experience managing books for her family business, she understands firsthand the challenges small businesses face.
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Farida specialises in streamlining bookkeeping processes, ensuring compliance, and empowering business owners to make informed financial decisions. She has helped numerous clients transition from manual, disorganized records to efficient, cloud-based systems, giving them clarity and peace of mind.
Her approach is detail-oriented, proactive, and supportive, ensuring accuracy while equipping business owners with the skills and confidence to manage their finances effectively.
As a Xero Certified Advisor, Farida stays up to date with industry changes, compliance updates, and new technology, ensuring Trinity Advisory clients receive the best financial guidance.
When she’s not helping businesses thrive, she loves traveling with her husband and two boys, hiking, kayaking, and discovering new craft beers.
Rylee
Bookeeper
Rylee Duncan is a detail-driven bookkeeper who ensures small businesses stay compliant, organised, and stress-free when it comes to their finances. With a background in sales and finance, she combines technical expertise with a client-focused approach, helping business owners manage BAS/IAS lodgements, payroll, and reconciliations with confidence.
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Rylee knows that staying on top of compliance is key to avoiding last-minute financial stress, and she takes pride in keeping businesses ahead of deadlines. She believes that bookkeeping is more than just numbers—it’s about providing clarity and support, so business owners can focus on growth.
Rylee stays up to date with industry trends, Xero updates, and ongoing training to provide the best service possible. When she’s not keeping clients’ finances in check, she enjoys going to the gym, Pilates, fishing, camping, and taking the jet ski out with her partner.
Rylee is motivated by helping business owners stay on track, reduce stress, and focus on what they do best.
Jenna
Administration Assistant
Jenna O’Loughlin is a key part of the Trinity Advisory team, ensuring that clients receive prompt, efficient, and reliable support so they can focus on running their businesses. Currently pursuing a Diploma of Business and Diploma of Leadership and Management, Jenna thrives in the fast-paced environment of Trinity Advisory, where every day offers new challenges and opportunities to grow.
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Her role is all about making life easier for business owners—whether that means answering queries quickly, streamlining processes, or helping solve urgent issues. She understands that even small actions can make a big difference, and she takes pride in providing fast, stress-relieving solutions when clients need them most.
Jenna is always looking for ways to improve efficiency, staying up to date with industry trends through webinars, research, and exploring new tools that enhance client experience. She believes that clear communication, reliability, and a proactive approach are the keys to building trust with both clients and colleagues.
Outside of work, Jenna enjoys spending time with family and her partner, traveling, and unwinding with a good book or movie. Her motivation comes from knowing that her work makes a tangible difference—for her team, for clients, and for the success of small businesses.
Jasmine
Graduate Accountant
Jasmine Dearn is more than just a friendly face at Trinity Advisory—she’s a dedicated problem-solver and the go-to person for ensuring clients feel supported every step of the way. With a Bachelor of Commerce majoring in accounting and a diverse background spanning retail, audit, financial services, and telecommunications, Jasmine brings a well-rounded perspective to her role.
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Her journey into the finance world began when she helped her partner manage his business finances, sparking a passion for empowering small business owners. Now, at Trinity Advisory, she combines her growing financial knowledge with genuine care, assisting clients with ATO payment plans, business operations, and streamlining processes to make their experience stress-free.
Jasmine understands that many business owners feel overwhelmed trying to do it all. She believes that asking for help is a strength, not a weakness, and that outsourcing key tasks frees up valuable time for business growth. Whether she’s coordinating support, assisting with financial processes, or simply making the day-to-day smoother for clients, her goal is always the same: to lift the burden and create space for success.
Beyond her work, Jasmine is an avid reader, nature lover, and home chef who enjoys experimenting in the kitchen. She also loves unwinding with video games and a good binge-watch session.
Sarah
Accountant
Sarah is an experienced accountant with a Bachelor’s degree in Business, majoring in Accounting and International Business. With a background spanning self-managed superannuation, audit for not-for-profits, and tax accounting for companies, trusts, partnerships, and individuals, she brings a well-rounded perspective to her work.
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Passionate about both numbers and people, Sarah thrives on building strong relationships with small business owners, understanding their unique challenges, and helping them navigate financial complexities. She believes trust, communication, and expertise are the foundation of great business advisory.
Committed to continuous learning, Sarah stays up to date through regular team training, industry webinars, and professional development. She loves breaking the myth that accounting is dry—finding real satisfaction in helping clients gain clarity and confidence in their financials.
Outside of work, Sarah enjoys spending quality time with her family, making the most of recreational activities with her kids. Her motivation is simple: she genuinely enjoys helping people succeed.
Teagan
Business & Client Success Manager
Teagan McKeague is the driving force behind connecting new businesses with Trinity Advisory, helping them unlock financial clarity and long-term success. With a background in sales and finance and currently completing a Master’s in Business Administration (specialising in Finance), Teagan is passionate about helping small business owners increase profitability, minimize tax, and build a business that works for them—not the other way around.
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Her role is all about education and empowerment—guiding business owners to understand the true value of their products and services, identifying their most profitable work, and systemising operations so they can step away from the day-to-day grind. Teagan believes that the right people are a business’s greatest asset, and she loves helping owners build strong teams and workplace cultures that drive real growth.
At Trinity Advisory, Teagan goes beyond traditional business consulting. She has helped businesses across Queensland with recruitment, onboarding, KPI setting, and sales team reporting, proving that true success isn’t just about numbers—it’s about strategy, people, and having the right support in your corner.
Outside of work, Teagan enjoys spending time with friends, family, and her two fur babies. She stays active with Touch Rugby, spin and barre classes, and balances it all with a good beer and BBQ on the weekend.
Teagan’s personal “why” is simple: She loves seeing the real impact Trinity Advisory has on local, family-owned businesses. Helping clients not just survive but thrive is what drives her every day.
Faye
Marketing Manager
Faye is Trinity Advisory’s Marketing Manager, bringing over 12 years of experience in marketing for small to medium-sized businesses. With a degree in Management with Marketing, she is highly motivated, organised, and passionate about helping businesses grow through strategic marketing.
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An expert in client relations, marketing, eCommerce, and business development, Faye thrives on creating targeted strategies that drive real results. She firmly believes that "If you’re talking to everyone, you’re talking to no one"—a focused approach is the key to effective marketing.
Since becoming an Australian citizen in 2018, Faye has embraced new experiences, travel, and meeting people from all walks of life. She is driven by a deep sense of purpose, ensuring that every project she takes on is intentional and impactful.
If you're ready to take your business to the next level, then contact Trinity Advisory today.
